Atmosphere Pictures, New York.
The Geek Squad 1 from Prometheus Spotto on Vimeo.
The Geek Squad 1 from Prometheus Spotto on Vimeo.
Scott and Craig Colthorp's Atmosphere Pictures has been one of the companies leading the way in the 2000s promology. Among others they've worked for -- everyone from cable's Spike and A&E, to broadcasters PBS and WBIR, to the Internet with Next New Networks. Scott (director/cinematographer/producer) and Craig (designer/producer) bill themselves as a "full service creative house," but, for once I think they might be understating things.
For me, it was their documentaries for a local Knoxville TV station that sold me on their sensibility. We met when they were based in Knoxville (they relocated to Brooklyn about four years ago) and I was consulting with MTV Networks on the repositioning of TNN: The Nashville Network to TNN: The National Network, a tall order given the company couldn't replace most of the programming. It seemed we needed a Southern-based company to not stray too far from its country roots, but one that had a wider, more mainstream point of view. Their breadth of their vision bowled me over and we've been collaborating ever since.
The spot featured here was one of my favorites early in our relationship. We sent the Atmosphere team across America searching for anything and anybody they felt could define the networks "We've got Pop!" slogan, and then asked them to make mini-documentary spots proving it. They found the original Geek Squad when it actually was just a bunch of geeks with IT smarts, ties and marketing saavy. Scott captured their cheek perfectly and helped make them an acquisition target for the Best Buy guys.promos, spike TV, A&E, aande, pbs, wbir, cable TV, internet, atmosphere pictures
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